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The Plan
Our solution, was long form content that could be broken down into social ready assets. We incorporated interview style video, this produced opportunities for vulnerability ultimately resulting in over 2 million views on TikTok over the course of 4 total videos shot. The long form content served the as an asset to transfer the information to Youtube via full length videos and shorts.
Where we Started
Our client came to use with the desire for growth. They were posting pretty consistently on their social media but wanted to change what they were talking about and how they were talking about it. They wanted to enhance and update the quality of their content to reach a wider audience and start the process of creating a community to expand their brand and marketing of their essential services.
Our Goal
We wanted to be able to post more consistently, with an efficient shooting schedule. We wanted to reach a wider audience that was able to connect with our client authentically. We needed content that could be replicated easily and still maintained a level of quality consistent with the brand.